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Brand design

Flipp

Memories of Ventotene and S.Stefano

mastrociccia restaurant

Mastrociccia is a traditional Roman restaurant located near Piazza del Popolo in Rome. I was invited by Kleos Communication to develop a new brand identity for this local restaurant. My aim was to honour the authentic, high-quality cuisine served while reflecting the prestige of its central Roman location.

Because of the strong Roman feature of the restaurant, I chose URW Danmark, a typeface in which the letters can be encompassed in a square, and which serif is slightly pronounced.

After exploring a friendlier, casual direction initially, the final identity took a more refined and elevated approach, giving visual and verbal justice to the the restaurant’s culinary standards and strategic position in the Italian capital.

The result is a brand that celebrates Mastrociccia’s warmth and tradition, with a sophisticated, timeless character, perhaps incorporating the restaurant's owner wonderful personality.

project category

Brand Design

project type

Freelance project

tools used

Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Huion Kamvas 13

year of completion

2024

50 years of full time of primary school (book)

As my university thesis, Eroi dell’Ignoto (that is Heroes of the Unknown) is a board game that makes players immerse with ADHD characteristics, simulating the chaos, distraction and anxiety, with resulting impulsivity and hyperactivity, which a neurodivergent person of this type lives with every day.
Overall, the game underwent several changes, passing through 3 other versions to obtain its final shape. The testing and improving of each version was possible thanks to 6 testers.

project category

Game Design

project type

University project

tools used

Adobe Illustrator, Photoshop, InDesign, Blender, Huion Kamvas 13

year of completion

2023

studio 46 olivetti poster

As for the first assignment for the class of Graphic Design during my Master’s Diploma, we were asked to create a poster about one of Olivetti’s typewriters, among which I chose Studio 46 (1974) and were asked to work on Photoshop. There were no limitations in terms of graphics, typography, layouts, etc. So, in my case, I played around with textures and text distortions.

project category

Graphic Design

project type

University project

tools used

Adobe Photoshop

year of completion

2024

Animated stickers for social media

As my university thesis, Eroi dell’Ignoto (that is Heroes of the Unknown) is a board game that makes players immerse with ADHD characteristics, simulating the chaos, distraction and anxiety, with resulting impulsivity and hyperactivity, which a neurodivergent person of this type lives with every day.
Overall, the game underwent several changes, passing through 3 other versions to obtain its final shape. The testing and improving of each version was possible thanks to 6 testers.

project category

Motion Design

project type

Personal project

tools used

Adobe Illustrator, After Effects, Photoshop, Huion Kamvas 13

year of completion

2024

how to drive in rome

How to drive in Rome is an ironic zine that denounces, sarcastically, the way Roman citizens normally drive. The zine is composed of 8 pages obtained by folding a A3, that displays a poster when the zine is completely open and not closed in a booklet.

project category

Editorial Design

project type

Personal project

tools used

Adobe Photoshop, Illustrator, Huion Kamvas 13

year of completion

2024

⌘S

As my university thesis, Eroi dell’Ignoto (that is Heroes of the Unknown) is a board game that makes players immerse with ADHD characteristics, simulating the chaos, distraction and anxiety, with resulting impulsivity and hyperactivity, which a neurodivergent person of this type lives with every day.
Overall, the game underwent several changes, passing through 3 other versions to obtain its final shape. The testing and improving of each version was possible thanks to 6 testers.

project category

Game Design

project type

University project

tools used

Adobe Illustrator, Photoshop, Blender InDesign, Huion Kamvas 13

year of completion

2023

Heroes of the unknown

As my university thesis, Eroi dell’Ignoto (that is Heroes of the Unknown) is a board game that makes players immerse with ADHD characteristics, simulating the chaos, distraction and anxiety, with resulting impulsivity and hyperactivity, which a neurodivergent person of this type lives with every day.
Overall, the game underwent several changes, passing through 3 other versions to obtain its final shape. The testing and improving of each version was possible thanks to 6 testers.

project category

Game Design

project type

University project

tools used

Adobe Illustrator, Photoshop, InDesign, Blender, Huion Kamvas 13

year of completion

2023

Michela & Francesco's wedding

For Michela & Francesco's Harry-Potter-Themed Wedding I designed wedding invitations, ceremony books and labels for the wedding favours.
As Harry Potter books and movies suggest, the graphics are those of the 1800s and so the style for the Wedding Stationery was established accordingly.

project category

Editorial design

project type

Freelance project

tools used

Adobe Illustrator, Photoshop, InDesign, Blender, Huion Kamvas 13

year of completion

2023

Ricordi di Ventotene e S.stefano

Ricordi di Ventotene e S.Stefano (English: Memories of Ventotene and S.Stefano) is the rebranding of the existing Marine Protected Area (MPA) of Ventotene and S.Stefano islands.

The MPA promotes environmental education around the delicate balance of marine ecosystems, the significance of our impact on them, and the ways in which we can safeguard their natural treasures, all this in order to protect this environmental heritage for future generations, and ensuring they too know how to pass it on.

The rebranding was driven by the need to increase both economic and human resources for the two islands.
The first step was uniting them under a single, emotional brand name: Ricordi di Ventotene e S.Stefano. From there, the verbal and visual identity unfolded naturally around a central question: what are memories, if not mental pictures? What are memories, if not welcoming voices and evocative scenes?

The new identity captures the warmth, history, and fragile beauty of these islands, transforming the MPA into a story to be remembered, preserved, and advocated for.

project category

Brand Design

project type

University project

tools used

Adobe Illustrator, Photoshop, InDesign, One by Wacom

year of completion

2023

flipp+trak

FLIPP is a fictional book publishing house, complete with affiliated bookshops, dedicated to distributing titles rooted in both Western and Eastern global cultures. Its mission is to reintroduce these works in fresh, engaging ways, making them accessible and appealing to new generations while still resonating with their parents. This is also made possible thanks to the verbal identity of the brand, which is not only accessible, but also wise and witty, designed to make literature feel interesting and thought-provoking for younger readers at a time when interest in traditional reading is in steady decline.

TRAK is one of FLIPP's publishing series featuring classic adventure novels which have, over the years, been adapted into films. The series name, much like FLIPP, follows an onomatopoeic principle, capturing the spirit of dynamic storytelling and discovery.

For this project, I hand-bound one chosen printed book of the TRAK publishing series, after applying proper orthotypographical rules to the original script, ensuring accuracy and readability and avoiding orphans, widows and thieves, as a real publishing house would do.

project category

Brand Design

project type

University project

tools used

Adobe Illustrator, InDesign, Blender

year of completion

2022

Dead plants

Dead Plants is a tabloid-size (279x432 mm) zine of 14 pages, a typographical experiment that depicts the beauty of death, with dead flowers illustrations. The zine contains quotes of poems about death in English and Italian. There's also a typographic experiment using the text from Eveline, a short story inside Dubliners, by James Joyce. Indeed, Dubliners's characters are paralised by money problems, family responsibilities and other social pressures, so they remain imprisoned in a miserable life. At the end, in the attempt to cheer up the reader, if need to, there are some dark-humoured jokes. The back cover contains a quote in German from Die Zürauer Aphorismen by Kafka, a book of metaphysical aphorisms and reflections. The quote talks about how death frees humans from their life, which is a prison.

project category

Editorial Design

project type

Personal project

tools used

Adobe InDesign, Photoshop, One by Wacom

year of completion

2023

Scratch & lose

Scratch&Lose is a personal project that denounces, in a sarcastic way, the sky-rocketing of gas prices in Italy, one of the many countries which depend on Russian petrol supplies instead of investing in sustainable, self-generated green energy sources like nuclear power.

project category

Motion design

project type

Personal project

tools used

Adobe Illustrator, After Effects, One by Wacom

year of completion

2022

Multi-dimensional pyramid

The multi-dimensional pyramid is a 3d experiment for which 3 scenes were produced, each of which representing a different setting and mood.

project category

Motion design

project type

Personal project

tools used

Adobe Illustrator, After Effects, One by Wacom

year of completion

2022

headphones

I decided to recreate a pair of non-existent headphones, experimenting with the tools provided by Blender, and placing my then logo on them.

project category

3D Design

project type

Personal project

tools used

Blender

year of completion

2022

Q club: comedy event

For Q Club I produced a flyer for a comedy event.

project category

Editorial Design

project type

Work for client

tools used

Adobe Illustrator

year of completion

2021

Make tape

For Make Tape I designed an informative brochure about its programme. Make Tape is a intensive camp that helps active duty Soldiers, Marines, Airmen, and Sailors make the strict weight standards of the US Military.

project category

Editorial design

project type

Work for client

tools used

Adobe Illustrator, InDesign

year of completion

2021

my room: low poly

As my university thesis, Eroi dell’Ignoto (that is Heroes of the Unknown) is a board game that makes players immerse with ADHD characteristics, simulating the chaos, distraction and anxiety, with resulting impulsivity and hyperactivity, which a neurodivergent person of this type lives with every day.
Overall, the game underwent several changes, passing through 3 other versions to obtain its final shape. The testing and improving of each version was possible thanks to 6 testers.

project category

Game Design

project type

University project

tools used

Adobe Illustrator, Photoshop, Blender InDesign, Huion Kamvas 13

year of completion

2023
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