Ricordi di Ventotene e S.stefano
Ricordi di Ventotene e S.Stefano (English: Memories of Ventotene and S.Stefano) is the rebranding of the existing Marine Protected Area (MPA) of Ventotene and S.Stefano islands.
The MPA promotes environmental education around the delicate balance of marine ecosystems, the significance of our impact on them, and the ways in which we can safeguard their natural treasures, all this in order to protect this environmental heritage for future generations, and ensuring they too know how to pass it on.
The rebranding was driven by the need to increase both economic and human resources for the two islands.
The first step was uniting them under a single, emotional brand name: Ricordi di Ventotene e S.Stefano. From there, the verbal and visual identity unfolded naturally around a central question: what are memories, if not mental pictures? What are memories, if not welcoming voices and evocative scenes?
The new identity captures the warmth, history, and fragile beauty of these islands, transforming the MPA into a story to be remembered, preserved, and advocated for.
project category
Brand Design
project type
University project
tools used
Adobe Illustrator, Photoshop, InDesign, One by Wacom